Earlier this year, Goldsmiths formed a partnership with Jenny Packham to design a special range of bridal jewellery.
The British designer is famous for creating fashion pieces for the stars with a client list that includes the likes of Kate Winslet, Taylor Swift, Helen Mirren and the Duchess of Cambridge.
The jewellery collection – which features three different ‘bridal suites’, each including earrings, a pendant and a stunning engagement ring – is designed to appeal to customers looking for something special and exclusive for their big day.
This collaboration would help Goldsmiths to broaden its market and appeal to new audiences. It was crucial that the book reflected the coming together of these two established brands.
We started by presenting four different routes for the design. Based on the clients’ preferred route, we then went on to create a 16 page lookbook using a combination of product and lifestyle photography and copy created by Goldsmiths.
The resulting lookbook establishes the ‘exclusive’ partnership between Goldsmiths and Jenny Packham, promoting the fine jewellery range featuring a unique motif, and stunning diamonds of exceptional colour and clarity.