Generating support for FirstGroup’s Charity of Choice


In 2015, our client, FirstGroup, chose Prostate Cancer UK as their Charity of Choice following a vote of 25,000 employees from its bus, rail and tram operations across the UK.

During the three-year partnership, First Group has pledged to raise £1m to enable the charity to reach more people earlier and make a life-saving difference to families across the UK.

Keen to increase fundraising activity in the final year of the partnership, First approached us to produce a branded fundraising pack for employees.


The pack, which carries both organisations’ branding, is intended to communicate the partnership between FirstGroup and Prostate Cancer UK and to make it easy for employees across the business to get involved in fundraising activities and events. It includes a range of tools including the Fundraising Folder, Sponsorship Form, Fundraising Tip Sheet, Selfie Frame and a range of Awareness Posters.

Prostate Cancer affects 1 in 8 men and their families across the U.K.  Over 43,000 men are diagnosed with the disease every year – 110 fathers, husbands and brothers every day.  To find out more please visit:

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