We are revolutionising point-of-sale
Save money and breathe new life into your retail advertising with digital POS.
According to research in 2014 by POPAI, the Global Association for Retail Marketing, in-store purchase decisions are at an all-time high. As a result there is a trend towards investing more into in-store marketing.
Traditionally this would mean designing a campaign, producing the artwork and then printing and installing a wide-range of point-of-sale materials from window vinyls to lightboxes to wall prints. For retailers with multiple stores, this could include hundreds of items being distributed and installed across the country: hugely time consuming and costly.
But retail advertising is undergoing a radical makeover which can deliver huge benefits to businesses – not just in terms of cost, but also in terms of the quality and impact of their campaigns.
Take our clients, Goldsmiths. With hundreds of stores running a whole host of campaigns – from Christmas to Valentines, to sales and special promotions – throughout the year, their point-of-sale requirement is huge.
We have been working with Goldsmiths to revolutionise their approach to point-of-sale by going digital. In-store screens that deliver easily adaptable eye catching, on brand campaigns to drive sales.
Digital point-of-sale offers a powerful opportunity to run multiple, impactful campaigns at the same time. No longer will you need to wait for one campaign to end before you start the next. Quick and easy to change and update, digital allows you to be more responsive and to customise campaigns for a particular store or location. All you have to do is tweak the master design: no additional printing or installation required.
There are other benefits too. Going digital frees you to be far more creative with your content. Movement, animation, sound and visual effects can help to deliver a much richer, multi-sensory experience all of which can enhance the product and brand appeal.
Digital also gives you far greater scope to tell your story. Without the limitations imposed by fixed sheets of paper, you have the space to include more information – through pop-ups or additional slides, for example – about the product and its benefits, and related offers.
“Work Design have transformed our approach to point-of-sale… going digital has given us freedom to promote more of our product ranges and also given us the powerful opportunity to run multiple, impactful campaigns at the same time”.
Kirstie Adcock, Retail Marketing Executive, Aurum Holdings Ltd.
If you would like to explore how digital point-of-sale could save you time and money and drive sales for your business, we’d love to hear from you.