The discovery of King Richard III’s grave in 2012 captured the world’s imagination. On the 22nd of March 2015, Richard’s mortal remains were brought into Leicester Cathedral where he lay in repose for three days until being reinterred in the Cathedral on 25th March. For all this to be made possible, over £2.5 million needed to be raised.
Work Design has provided Leicester Cathedral with key marketing literature for many years now. So, since we had ‘history’ with Leicester Cathedral (and the King, as our offices are located just a few meters away from where the Car Park King was found), Work Design was commissioned to develop all the stand out promotional materials required to help the Cathedral reach its fundraising target.
Working closely with both the Cathedral and its fundraising consultant, we came up with a brand identity intended to appeal to a specific target audience. From this we were able to design everything needed to deliver a successful fundraising campaign, from a campaign brochure to event invitations, fundraising dinner menu cards to certificates of thanks. Each and every item was carefully crafted using clean and simple design to ensure key messages could be quickly and easily communicated to the reader.
The campaign was a massive success. The Cathedral met its fundraising target and successfully reburied Richard III.
To be involved and contribute to such a momentous occasion was a great honour for us at Work Design. We were proud to have left just a small footnote in the history of one of Leicester’s, and England’s, biggest historical events.
“They just deliver every time”
Claire Recordon Marketing & Development Officer, Leicester Cathedral